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MessagePosté le: Lun 17 Sep - 09:26 (2018)    Sujet du message: Répondre en citant

Tweet Gone are the days of simply writing a press release and faxing it to the newsroom to get attention to your business. Public relations is evolving into a multi-faceted approach to communicating with an audience who gathers information more quickly , with a far shorter attention span.

The evening news may still have large viewership, but the news is almost outdated by the time the show has started. Blogging websites and social media sites like Twitter are allowing the consumer to become the new journalist of our generation. Their commentary and opinions are given before mass audiences either through instant surveys or product ratings.

Businesses, brands and individuals no longer have the luxury of relying solely on planned marketing and PR strategies. Though those aspects are an integral part of every business, they cannot ignore all of the new ways consumers and media are being influenced.

Today your consumers are accustomed to receiving immediate information through e-mail, text messaging , Facebook and Twitter. Customers and media outlets alike no longer have to wait for a press release or official statement to address an issue regarding a company or an individual. The media can use the response from consumers, special interest groups or even a lack of a response to build a story around this issue.

The times have indeed changed. Companies and organizations are contracting public relations and marketing firms who can reach out their audience by developing or refocusing their products and messages. Real time updates is the name of the game by updating people through social media, online news releases, and blogging conversations. If you have a PR firm, and it does not adapt , the message may be lost in the overwhelming media outlets that are being pushed, credible or not.

A marketing plan is often much more effective when it is executed with an integrated public relations campaign. This combines your branding and advertising with a strategic way to get the word out about your company, who you are and what you provide to your consumers.

Relaying your marketing message in an effective way is only one part of a good public relations campaign. Community outreach, investor relations, press conferences , crisis management and media events are also arranged for your company. In the past, announcing a press conference by itself would almost guarantee coverage from at least one media outlet.

As newsrooms scale back and major newspapers continue to close down or lay off journalists, it takes creativity to get the press’s attention to an event or press conference. Now lobbying for an article placement is just one part of the job. An effective public relations campaign now includes placing your own articles on blogs, Facebook and other formats where your consumers are getting their information on a daily, and sometimes hourly , basis.

Public relations now involves a lot of behind-the-scenes, non-public activity. Sometimes public relations is an effort to influence the public. What the public wants to hear is a good story. Good PR is the telling of a good story. The better the story, the more likely it will be widely accepted by the public, and therefore creates better public relations.

Knowing that marketing consists of multiple components, the public relations field has grown to encompass the strategy of communicating with consumers and clients. It appears that good public relations can be more cost effective than that of marketing when finding the right online market.

The objective is to get the word out. You want the world to know about you , your company, and your services to those who use your services or want your product. So keep in mind when you are developing a marketing strategy, it is important to integrate a strategy that draws upon your true constituents from the modern media markets. This discussion of developing your methods of delivering your message will help you succeed in adapting to the progressively efficient media landscape.

Author Sarah Oehler-Maronn provides a wide variety of services to Denver Public Relations firms, including press release preparation and public relations services. Specializing in PR and business development counsel, Sarah also designs specialized campaigns to improve revenue for a wide variety of organizations.
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MessagePosté le: Lun 17 Sep - 09:26 (2018)    Sujet du message: Publicité

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